I've been wanting to see the Storm character with the Mohawk ever since I first heard that they were going to make an X-Men movie! Do you realize how disappointed I was when I saw Halle Berry with the regular cut? Dude! She could've been AMAZING with the Mohawk! But I digress...
After Comic Con International: San Diego, a lot of different panels showed teasers for upcoming films to the people that had waited in line to see them. These clips, though, were very rough cuts of things that are either still being filmed, or still in need of serious touch up. They do this to gauge the excitement of the crowd, to see if they're heading in the right direction as far as pleasing the audience. These clips, however, weren't meant for general release. Guess what happened?
As soon as the clips were shown to the crowds, bootleg versions of these teasers made their way onto the web. Some of the movie companies, anticipating that this was going to happen, released the official clips online right after showing them to the panels, but all of the movie companies wanted them released. 20th Century Fox, for one, was not happy that images of the upcoming X-Men: Apocalypse weren't supposed to go main-stream. Producer of the film, Hutch Parker said this about the early releases:
The problem with the
theory about the marketing is, I don’t actually think it’s good marketing.
Leaking footage a year in advance of a movie’s release is not such a good
thing. The reason you don’t see footage out that far is you run the risk of it
getting stale. Generally speaking, and I can’t speak for other studios — I
can’t even speak for Fox any more — but I don’t believe their intention is [for
footage to be leaked]. I think their intention is to get the most important
opinions and opinion-makers in this community engaged in the promise of what’s
coming."
After Comic Con International: San Diego, a lot of different panels showed teasers for upcoming films to the people that had waited in line to see them. These clips, though, were very rough cuts of things that are either still being filmed, or still in need of serious touch up. They do this to gauge the excitement of the crowd, to see if they're heading in the right direction as far as pleasing the audience. These clips, however, weren't meant for general release. Guess what happened?
As soon as the clips were shown to the crowds, bootleg versions of these teasers made their way onto the web. Some of the movie companies, anticipating that this was going to happen, released the official clips online right after showing them to the panels, but all of the movie companies wanted them released. 20th Century Fox, for one, was not happy that images of the upcoming X-Men: Apocalypse weren't supposed to go main-stream. Producer of the film, Hutch Parker said this about the early releases:
"I’d say it really
isn’t intended to be leaked. It’s really intended to excite a core. From a
marketing perspective, what they want is to share it with the most discerning
eyes that are out there for this material. It’s the biggest and probably most
intense focus group any of us ever have.
You hope that you
excite a level of interest that they will express and celebrate it. But it’s a
scary-ass deal, because they’re not shy. If they don’t like it, if they aren’t
feeling it, they’re going to let you and everybody else know. [Showing footage]
is something people do with trepidation, but with hope. We make a movie and you
want to believe it’s going to be great. The reality is, not all of them are.
But you have to believe that going in. We go in wanting to be accepted and
embraced, and ideally even acknowledged for having done it well.
He's right about releasing information or scenes a year out from the movie's release. It's just funny hearing this coming from Parker, considering they started talking about this movie almost before X-Men: Days of Futures Past had even been released! Hey, Hutch! If you don't want footage to go main-stream, don't show anything at the panels!
That all being said, what do you think of the pictures that made their way onto the web? Me? I think they look a little too cartoony for me to take serious, but that's just my opinion. Let me know your thoughts in the comments section down below!
That all being said, what do you think of the pictures that made their way onto the web? Me? I think they look a little too cartoony for me to take serious, but that's just my opinion. Let me know your thoughts in the comments section down below!
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